Starship
Brand identity for autonomous last-mile delivery robot company
Starship is a global leader in autonomous delivery, pioneering last-mile solutions with a fleet of eco-friendly robots. Committed to sustainability and reducing urban emissions, Starship integrates innovative technology into everyday life.
Student Project at ArtCenter
Instructor: Gerardo Herrera
The new visual identity draws inspiration from the form and friendly personalities of the iconic Starship robots. The identity system represents the robots’ features and Starship’s core values; approachable, reliable, progressive, and community-focused.
The logo named “Swiftie,” reflects the sleek, diagonal lines of the robots, symbolizing precision, movement, and Starship’s core focus on autonomous delivery.
The new logo is applied to the Starship robot, including the flag, with bright and friendly colors—reinforcing the brand’s identity.
Hypothetical brand partnership with new identity.
CES Trade Show
Environmental Application
Website Landing Page
Partner / Customer API
Stationery
Package Seal / Uniform
Process
