Starship

Brand identity for autonomous last-mile delivery robot company

Starship is a global leader in autonomous delivery, pioneering last-mile solutions with a fleet of eco-friendly robots. Committed to sustainability and reducing urban emissions, Starship integrates innovative technology into everyday life.

Student Project at ArtCenter

Instructor: Gerardo Herrera

The new visual identity draws inspiration from the form and friendly personalities of the iconic Starship robots. The identity system represents the robots’ features and Starship’s core values; approachable, reliable, progressive, and community-focused.

The logo named “Swiftie,” reflects the sleek, diagonal lines of the robots, symbolizing precision, movement, and Starship’s core focus on autonomous delivery.