Apricot (WIP)

Apricot is a serif typeface is designed for editorial and narrative-driven use, with a focus on long-form reading and tonal consistency. Softly rounded edges are paired with subtly pointed details, creating a quiet tension between gentleness and precision. Its moderate contrast and balanced proportions support comfortable reading, while expressive letterform details add a literary character without distracting from the text. Suitable for books, essays, and editorial layouts where clarity, rhythm, and voice are essential.
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Hui Kwon is a graphic designer based in Los angeles and Seoul.